3 Best WordPress Image Optimizer Plugins 2018 {Pros and Cons}

Wordpress image optimizerOptimizing your blog images is a great idea. It not only boost your site speed but also kicks SEO.

But no one has time to optimize each image manually and then upload. And if you have lots of images then it can take ages for optimization.

But you don’t need to worry.

There are many WordPress image optimizer plugins out there that will do it for you.

But keep in mind only optimizing images will not do the magic. You need a blazing fast hosting like Wp Engine, Siteground, and Bluehost.

Also check out: List of Cheap and Best WordPress Hosting 2018

List of 3 Best WordPress image optimizer Plugins:

1. Imagify:wordpress image optimizer plugin

Imagify is a one of the best WordPress Image compression plugin by WP Media.

It is fast, easy to set up. Imagify can optimize JPEG, PNG, GIF image formats.

To use Imagify you have to create an account on their website and you will get an API key. Save the Key and it is ready to use.

It has the following features:

  1. Can automatically optimize the images at the time of uploading.
  2. Its bulk optimization feature can also compress previously uploaded images.
  3. It has the feature to remove EXIF Data (information stored in images).
  4. You can change image optimization level.

It has 3 Optimization Level:

  1. Normal (Lossless Compression)
  2. Aggressive (Lossy compression)
  3. Ultra (Lossy Compression but quality get reduced)

It came with two subscriptions:

  1. Free
  2. Paid

With a Free subscription, you will get 25 Mb of data per month for compression.

In case you need more power you can subscribe to their Paid plan which starts @ $4.99/month (1 Gb data).

You can buy their one-time plan 500MB data for $5.99, 1 Gb data for $9.99  and 3Gb data for $19.99.

Some Pros and Cons of the free plan:


  You can control Quality of Image
 Bulk Optimization
Clean Dashboard
Backup original files


 Free Plan gave only 25MB data/Month
 Max Image upload size 2MB(Free Plan)

2. EWWW Image optimizer:Wordpress image optimizer plugin

EWWW image optimizer is my second favorite plugin. It can compress Images and PDFs.

It provides most of the feature with the free plan. You can also use paid plan if you want more power.

EWWW Image Optimizer compresses images losslessly means the size of the image gets reduced but the quality of the image doesn’t get affected.

Some features of Ewww Image optimizer are:

  1. It also has Bulk Image Optimization Features
  2. It is capable of resizing previously uploaded images.
  3. EWWW Image optimizer can also resize the images automatically on uploading.
  4. You can set the maximum image dimensions in the advance setting option.
  5. It is also able to resize existing images.
  6. You can also keep backup of original images on the server and it also has feature convert JPG to PNG and vice versa.

Check out: Ewww image optimizer complete setup to boost Site speed

Pros and Cons of Free Plan:


  Can Control Image quality
 PNG to JPG and JPG to PNG Conversion
Backup Feature
  Image Resize Feature
Bulk Optimization


 Auto-optimization on upload is  not available
Little bit Slow

3. Wp Smush:Wordpress image optimizer plugin

Wp smush is another great WordPress Image optimizer plugin.

You can optimize images without losing quality just with one click. Its auto-optimization feature compresses images automatically at the time of uploading.

With the free plan Wp Smush offers:

  1. Image resizing
  2. Remove/Keep EXIF data
  3. Bulk Smush (50 Images at one time)
  4. Directory smush (Can smush directory other than wp-Content)

But for additional features such as PNG to JPG conversion and to backup of original images you have to buy Pro Version.

You can get Pro Version by signing up for full membership of WPMU DEV which costs $99/month. You will get full access to all plugins and themes.

If you want only WP Smush you can get it for $19/month.

Pros and cons of free plans:


 Directory Smushing
Image Resizing
Bulk Smushing


 Max image size limited to 1Mb(Free Plan).
 Backup Option came with Pro version.
 Don’t have control over image quality.
 Bulk smush is limited to 50 images at a time.


People don’t like to visit the page that takes too much time to load. And if you are not optimizing images you may be losing visitors.

Image optimization will squeeze the page size of your site by compressing images that will reduce page loading time. And it also saves your bandwidth.

So it is a good idea to use image optimizer plugins on your blog.

You can choose any one WordPress image optimizer plugins from above list. I personally like Imagify and using it right now.

Have any queries and suggestions? Drop your comment below.


  1. Nichy January 26, 2018
  2. Jimmy March 15, 2018
    • Lokender Kumar March 19, 2018

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